Clients Served: adidas ORIGINALS, Rubaiyat Modern Luxury, US Commercial Services, NICHE Arabia

o Social Media Campaign: For Rubaiyat Modern Luxury using their Facebook, Twitter & Instagram channels as well as establishing company’s presence on Foursquare in Jeddah, Riyadh & Al Khobar to promote their 2012 F/W Collection Sale which increases traffic at their outlets for struggling brands, increases attendance for Sale event, increases likes/followers on all channels & overall increase check-ins at locations where Rubaiyat stores are based

o SMS Marketing: For adidas ORIGINALS, developing SMS compatible content which leads to increase in traffic at store & increase in sales

o Content Management: For USC & NICHE Arabia websites

Clients: Lipton, Dove, Kleenex, BinZagr Co-Ro (SUNTOP, SUNQUICK, SUNCOLA), Goody, Marble Slab Creamery, Orion Choco-Pie, Kagi, JOTUN Paints, Abu Dhabi Tourism & Culture Authority

o Marketing Strategy
• Developing Total Brand Engagement strategies for clients which are unique, in accordance with Saudi/GCC norms, effective in terms of delivering Brand promise via Activation, supported by latest tools in Digital Communications which ensures high-participation possible from the target audience
• Building a story of the CREACT brand and the promise it offers on a B2B level thereby establishing its Equity or the essential ‘Power of Belonging’ by making a tag-line that sums it up for the group of agencies: Bringing Brands to LIFE!

o Business Strategy
• Supporting management in developing and implementing strategy based on Differentiation for its Brand Activation Unit which covers client’s TA’s real world but also their Socialverse
• Supporting management in highlighting existing resources which can be used for developing new businesses, namely a Viro-Organic Marketing Unit and Online Marketing Engine Development Unit
• Supporting management in identifying the right Human Resources who would be able to adhere to Strategic guidelines for each unit
• Establishing KPIs for Performance Management as well as developing a structure which is competency centric

o Information Systems Strategy
• Developing a CMS for all units to integrate clients, monitor the effects of executions and market research
• Developing an internal system which reduces time in coordination between Activation Client Services and Operations
• Developing Interactive Planning tools to facilitate Operations Planning personnel in monitoring campaigns nation wide
• BPR: Re-Designing a model for Viro-Organic Marketing; identifying the tools/devices and training personnel as to their usage

o Working with all SBUs (PROFESSIONALS, Talent Q, SHRM, HRSG, CIPS) to create and manage integrated marketing strategies to help them achieve their strategic business objectives
o Creating, implementing and overseeing marketing communications programs that effectively describe and promote the PROFESSIONALS and its SBUs (developing & managing content for website, Facebook & Linkedin pages)
o Developing and managing the production and delivery of publications including brochures, flyers, posters, direct mail promotions and other marketing support materials
o Coordinating communications/marketing programs with concerned SBUs and sales units for training/programs promotional materials, web site and other social networks
o Writing all marketing communication materials including all promotional materials, website content
o Reviewing and editing existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines
o Analyze and utilizing market research information to determine the demand for a potential training programs
o Monitoring and reporting on activities and provide relevant management information

Rendering consultancy services in the following areas:
• Communication Strategy
o Clients Served (via agency): Emaar ME and Petro Rabigh
• Brand Strategy
o Client Served (via agency): Al Khabeer Capital
• Business/Organization Research and Analysis
o Clients served (via agency): NOKIA ME (NOKIA N9 Competitive Analysis), MoE (NSSS), Al Mutlak Furniture (Market Feasibility for Maison du Monde Franchise in KSA)

Marketing (Brand Management, Trade Marketing and Channel Management):
o Brand management of Arab News, Urdu News, Malayalam News, Urdu Magazine via coherent strategic planning which covered areas of Brand Equity such as brands’ DNA, brands’ level of psychological integration with target audience (lovers, friends, followers) along with the barriers that exist and the drivers needed to over-come such barriers via balanced activity plans covering ATL and BTL
o Developing Brand Identities or improving them to support Trade Marketing activities with the group’s distribution subsidiary by developing and employing the most effective Channel Strategy which is in-sync with the plan’s organizing idea and the corresponding ATL activities
o Planning and managing Trade Marketing strategies for Distribution subsidiary’s retailer customer base by securing significant opportunities at retailing venues for BTL marketing
o Formulating Customer Retention (B2C) and Retailer Retention (B2B) Strategies to facilitate Distribution operations for the long-term for all SRPC Categories via Vertical integration
o Developing and implementing Sales, Marketing & brand strategies for each title which seeks to strengthen brand’s equity, generate cash-inflows (through retail sales, subscription and Ad sales) and fill the communication gap in both B2B and B2C sectors
o Structuring the Marketing & Sales operations of each brand in areas of Media Sales and Distribution
o Managing overall Marketing campaigns by effectively coordinating between Distribution, Printing & Media buying subsidiaries of the group
o Working with Advertising agencies (ATL, BTL & PR levels) by facilitating the work flow through communicating proper briefs, assisting on language barrier (especially on copy writing) issues and ensuring strategic guidelines are being followed pertaining to the organizing ideas

o Formulating strategies which assist clients in developing new business from their existing portfolio. Notable clients served:
• Suntop (Bin Zagr Co-Ro)
• Tasali (SSFC/Frito Lay KSA)
• Tropicana (Pepsi Co.)

o Assisting senior management of the agency in areas of Business Development i.e. towards incorporation of a new one-stop-shop agency specializing in integrated Marketing/Advertising activities

o Gathering clients’ competitive data and research through:
• Field research (via mystery shopping)
• IDIs
• FGDs
• Acquiring stats and reports from various departments of Saudi Government

o Analyzing the data and formalizing reports along with making recommendations to clients regarding new opportunities in the Kingdom’s market. Notable clients served:
• Petromin
• Lipton Ice Tea (Lipton-Pepsi Co.)
• Moussy (Bin Zagr-Carlsberg)